We carried out a questionnaire on a few people within our target audience from our class with the aim of gathering a sufficient amount of qualitative and quantitative data which will provide us with information about what it is about the horror genre that attracts the audience. Our questionnaire did not gather very detailed data about the target audience we asked but what we did gather however, gave us a basic insight that we needed about any general feelings and opinions about horror and is specific sub-genres and appeals.
Are you male or female?
This question is important as it helped us to see whether males and females like different types of horror and their reasons for feeling this way. This graph shows that the majority of people who answered this questionnaire were female.
How old are you?
It is imporant to the know the target audience's age. This question is important as we can see what age group is most interested in which type of horror. We can use this question to help create our overall product as we can make sure that the type of horror trailer we want to make will appeal to the right target audience.
Do you enjoy the horror genre?
This helps us to see what percentage of the people questioned actually like watching horror movies and their reasons for this. The graph shows that the majority of people who filled in this questionnaire are interested by horror movies.
What's a horror film that sticks out to you?
This will help us research certain trailers that are popular to our target audience. We can use these particular named films as part of our inspiration and influences that are evidently popular. E.g Blair Witch Project.
How often do you watch horror films?
This graph shows that the majority of people who answered this questionnaire watch horror films occasionally, while the second highest amount of people watch them often. This shows us that the horror genre odviously has a large target audience and therefore our trailer has to be good to make the audience want to see our finished product.
Where do you usually go to watch a horror film?
This is just interesting for us as film creators.
What do you like most about horror films?
A vast majority claim that psychological horror films are most popular among the horror genre and slasher is the least popular. This tells us that we should make our trailer as psychological as possible to appeal to the largest audience.
etc.
The purpose of this survey was to find out what and which particular genres or age groups would prefer to watch within the horror genre. Aswell as what we as a team could aim while making our trailer to reach the highest target audience. We recieved our results by putting our survey out over facebook and asking people to fill it in, such as friends and family.
